“The greatest discovery of all time is that a person can change their future by merely changing their attitude.”
Oprah Winfrey
What Is Your Motivation?
Are you looking for a job?
Any job?
Be careful what you wish for.
Whereas I have no doubt that you NEED and are willing and prepared to do ‘Any Job’ (after all you have bills to pay and mouths to feed), need is only a short term, immediate motivator and never leads to sustainable success.
If we desire long term success, a career which offers us the greatest chance of providing the income, employment conditions, work-life balance and career development opportunities that we genuinely desire then we must pursue what drives our passion.
The alternative is to end up the next 20+ years in a job we truly do not feel passionate about, nor committed to.

The Secret To Transformation
Knowledge & Application
= Transformation.
Most people simply do not have the knowledge necessary to achieve success.
Even with the knowledge, many do not know how to apply that knowledge and so break free from the cycle of settling for less than they deserve.
For Job Seekers it is not about How to find a Job:
We will give you the Knowledge and the Strategies for you
“To Become The Type Of Person An Employer Wants To Hire”
Recognise Anyone?
Recent research suggests that
55% of the workforce are not engaged in their employment; They clock in, do their work and go home.
16% are actively disengaged; they would gladly be anywhere else; leaving a mere
29% actively engaged.
Of the 29% who actually are engaged in their work, 60% feel no specific loyalty and would gladly leave to another job for as little as a 5% pay increase.
Why Application Transformation?
In the 17+ years I have worked in Employment Services I have observed that a simple shift in perspective is often all it takes for many to achieve greater results in their job search success.
Many times we are focused on the wrong elements in our job search.
The most common question I am asked is
“What do I have to do to get a Job?”
Most people expect the answer to be in typing up a CV for them, doing interview skills or similar, whereas in fact the real answer is totally different.
For every job out there, from Road Sweeper, to Production Operative, to Trades-person to Company CEO, you can be sure that the Employer has a clearly defined PROFILE of their ‘Ideal Hire’.
In general you will find a Job Description which outlines the skills and competencies required in addition to a Person Specification which describes the ideal PERSON.
There is no One-Size-Fits-All. Every job requires the right ‘Type of Person’ for the job.
So, the answer to what you have to do in order to get that job is, you must
“Become the type of person the employer wants to hire.”
Application Transformation is NOT a definitive guide on HOW to apply for jobs.
The aim is to question you, to challenge you in terms of how you view and approach your job search, and in turn, Transform your Job Application into one that reflects
‘The Type of Person an Employer Wants to Hire’
Get My FREE REPORT!
“5 Steps To Take Control Of Your Job Application”

Simply Sign Up To My Newsletter
Submit your details in the form below.
I will never share your information.
What’s Different?
Duration
Many people looking to acquire training to develop their job seeking skills have little option but to enroll in a ‘Complete Course’ such as a 5 week Jobs Club when all they may really need is a quick ‘Shot In The Arm’.
Application Transformation is a Series of Elective, Half-Day Intensive Masterclasses.
Frequency
The courses on offer can be infrequent with expansive waiting lists and no guarantee of acceptance. This option is rarely able to meet immediate needs of the individual.
Application Transformation will be run on demand.
Level
The majority of available Job Skills programmes are aimed at participants new to, or long distant from the Job Search world. This tends not to cater to those at a higher level in their Job readiness.
Application Transformation is and Executive Level Programme.
Delivery Style
We all learn in different ways. In general, many job skills programmes are classroom based with a strong focus on reading & writing skills. Many people returning to the jobs market may not have the confidence or skill levels for this style of learning. Application Transformation is a ‘Masterclass‘ which is a seminar/lecture style of delivery. It is about challenging your mindset and perceptions, not your reading & writing skills.
Application Transformation is delivered as a ‘Masterclass‘
Is It Any Better Than Other Job Skills Courses?
All people are different and we all learn in different ways. What is good for one is not necessarily good for another.
Application Transformation offers an alternative to the existing model of delivery. If you have previously done a Job Skills programme it will definitely complement previous learning.
Is it better?
For many, but not for all.
It is a high-paced, Intensive Masterclass which is a learning method suited to people who work at a higher executive level.
There is a vast amount of content to be covered in a very short space of time. People’s beliefs and assumptions will be challenged and it will definitely force you to reassess all you know about applying for jobs.
With that said, I have developed this course from practical experience using strategies I know and can prove WORK.
Is it better?
A Simple Formula For Success
All the work I do is based on one simple premise:
Your RESULTS are a direct outcome of your ACTIONS.
Only you can change your actions and from that comes the understanding that only you are responsible for your results; not me, not anybody or anything else, just you.
In my work I hope to be a catalyst for change, to inspire people to take action, however nobody else can take the action for you.
Your results; your successes in life will be determined by you, by Your Actions.
For the most part, our actions are an external process; they are tangible. We can see actions and we can see the results of actions. Unfortunately, however, for the vast majority of people, in order to change our actions, we have first got to change our attitude.
Our attitude is internal. We cannot see it, touch it, smell it, yet it is in control of our day to day, unconscious decisions and actions.
By Attitude I am referring to several factors
- Our Existing Knowledge
- Our Existing Circumstances
- Our Motivation
- Our Beliefs
- Our Values
Therefore we can now add to our formula.
Our ATTITUDE determines our ACTIONS determines our RESULTS
That said, even with the correct attitude, without DIRECTION, without focus, without a GOAL then, whereas we may get RESULTS, can we honestly call these SUCCESS?
Hit a piece of wood long enough with a hammer and you will get a result, it will eventually break, but unless this was your original intention you cannot exactly call it a SUCCESS.
Without DIRECTION It is unlikely that we will have accomplished what truly wish to achieve.
So we can now write our formula for success as
DIRECTION Plus ATTITUDE Plus ACTION Equals SUCCESS
Application Transformation Masterclass will give you the tools to find your direction and challenge your attitudes; in other words, provide you with the KNOWLEDGE.
Application Transformation Masterclass will give you Simple Strategies which you can put into ACTION

